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  • Our mission


    Good sanitary facilities for everyone! We donate 50% of our net profit to the Simavi Foundation to build toilets in developing countries.
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  • 100% Tree-friendly


    We only use 100% recycled paper fibres for our toilet paper. So, no unnecessary tree felling anymore! 
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  • A roll full of benefits:


    Our toilet paper is super soft (3 layers), contains twice as many sheets, looks really cool and is very affordable. Win-win-win-win situation! 
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  • Not running out of it anymore


    No more embarrassing dragging around with large packages of toilet paper and no running out of it anymore! Get a subscription for The Good Roll!
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Our toilet paper


Tree-friendly; that’s how it should be. And that’s why we only use 100% recycled paper fibres for our toilet paper. So, no trees are felled, less water is used and carbon emissions decrease. Trees should simply be resplendent in nature, and not end up as a toilet roll in your bathroom. Besides, our toilet paper is very soft, super strong and just as good for you as it is for your wallet! 

Good for mankind

No less than 32% of the world’s population live without access to safe, clean toilets. To us - that’s a scary amount! And the reason why we donate 50% of our net profit to the Simavi Foundation which is committed to building good sanitary facilities for people who need them. 

Good for the planet

Tree-friendly; that’s how it should be. And the reason we only use 100% recycled paper fibres for our toilet paper. So, no trees are felled, less water is consumed and carbon emissions decrease too. Trees should be resplendent in nature, they should not end up in the toilet roll in your bathroom. 

Good for your bottom

...and for your well-being. Super soft and super strong, and just as good for you as it is for your wallet. No chemicals, added colours or fragrances are added to our toilet paper, so no worries! 

Good for your feelings

Finally, toilet paper that is sexy and catches your eye. And no more embarrassing large toilet paper packages to drag around, and no running out of it anymore. But best of all: it really does feel good to do good ... 

Too lazy to read ;-)?

Our mission


We are convinced that you can do a lot more with toilet paper than just pamper your bottom. All our products are made of environmentally-friendly raw materials and we donate 50% of our net profit to the Simavi Foundation which campaigns to achieve sanitary facilities for those who need them. 

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foto's: Benno Neeleman
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