Pure happiness on your toilet with The Good Roll

Toiletroll Toiletroll Toiletroll
100% tree-friendly and sustainable toilet paper: that's how it should be. The Good Roll donates 50% of profits to building toilets in developing countries and is made of 100% recycled paper, without chlorine, colour- or fragrances. 
Want to wipe environment-friendly tomorrow?

The Good Shop

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We are The Good Roll

100% tree-friendly & sustainable toilet paper: that's how it should be. The Good Roll is made from 100% recycled paper, without chlorine, colors and fragrances. Our packaging is plastic free.

We also invest 50% of our net profit in the construction of toilets in developing countries.

So, say BYE BYE to forest clearing and hello to less water consumption and less CO2, among other things. Trees are for cuddling, not to end up as paper in your toilet. Our durable toilet paper is super soft, super strong and just as good for you as it is for your wallet!
 We are <strong> The Good Roll </strong>

Relax and take a look at this

Check out our newest assets! If you're feeling overloaded with information, don't worry, just take a look at this video and you'll get all the information you need. Like what you see? We do, too!

Our rolls are Good for

impact on humankind
impact on the planet
impact on your bum
impact on your feelings
Discover why


 You don't have to believe us, but this is what others think of The Good Roll:
  • Great paper, cheerfully packaged and for a good cause, what more could you want? I also appreciate the shit humor in the communication.
    Marjolein , Rotterdam Marjolein , Rotterdam
  • This is the shit !! Everything about this concept is gooooood. While it's not super soft toilet paper, the packaging, charity support, and recycled paper makes up for it. Contributing to a better world and with a smile on the toilet. What else do you want?
    Marijke, Groningen Marijke, Groningen
  • Not just a cheerful toilet, but a much happier world! Super cheerful toilet rolls made of durable paper that is just right for me in terms of thickness. It's also nice that the rolls on the holder next to the toilet are also protected by the packaging against pee splashes from men who want to stand ... and I now also like to replace an empty roll, so happy toilet visitor after me!
    Kirsten, Amsterdam Kirsten, Amsterdam
  • Received as a gift for Sinterklaas / Christmas, very nice unpacking and a functional gift!
    Feline, Alphen aan den Rijn Feline, Alphen aan den Rijn
  • I only use the 3-layer toilet roll from The Good Roll. Good for me and good for the planet!!
     Henk Dissel, Dutch singer Henk Dissel, Dutch singer
  • Ordering is easy because of the clear website. Fast delivery. In addition, the rolls also look very nice in the bathroom.
    Charlotte, Rotterdam Charlotte, Rotterdam
  • Less waste, good quality. What else does your butt need? ;)
    Tom, Amsterdam Tom, Amsterdam
  • Slightly less soft and smaller sheets than A brand toiletpaper, but that is more than offset by the good feeling of durable toilet paper.
    Lisa, Zaandam Lisa, Zaandam
  • Rolls last super long, I'm sold! nice design, good paper and the rolls are really a lot longer and therefore last very long! 
    Maut, Tilburg Maut, Tilburg

Our mission: doing more with toilet paper

We are convinced that you can do a lot more with toilet paper than just pamper your bottom. All our products are made of environmentally-friendly raw materials and we donate 50% of our net profit to the Simavi Foundation, which campaigns to achieve sanitary facilities for those who need them.
Our ==mission:== doing more with toilet paper
Our ==mission:== doing more with toilet paper
Our ==mission:== doing more with toilet paper
Our ==mission:== doing more with toilet paper

We make serious impact

impact on trees


trees saved
tree saved
impact on toilets


toilets built
toilet built
impact on lives


lives improved
live improved
More about our mission?