Let's make the world less shitty
100% tree-friendly and sustainable toilet paper.
That's how it should be.
The good roll donates 50% of profits to building toilets in in developing countries and is made of 100% recycled paper, without chlorine, colour- or fragrances.
Oh, and did we mention the fact that you get twice as much paper?
Want to wipe environment-friendly tomorrow?
The Good Shop
Choose any item that makes your heart skip a beat...
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![The ==Cheerful== Choice]()
The Cheerful Choice
Pure happiness on your toilet! -
![The ==Wrapless== Choice]()
The Wrapless Choice
Same Happiness But(t) Wrapless -
![The ==Design==Line]()
The DesignLine
Ultimate Luxury in 6 colors -
![Eau De Toilet ==Room== Spray]()
Eau De Toilet Room Spray
your farts never smelled so goooood -
![The ==Good== Green kit (d)]()
The Good Green kit (d)
Marcel's Green Soap X The Good Roll -
![The ==Good== Green Kitchen Kit (d)]()
The Good Green Kitchen Kit (d)
Marcel's Green Soap X The Good Roll -
![The ==Panda== Edition - Bamboo Paper]()
The Panda Edition - Bamboo Paper
Soft and sustainable bamboo paper! -
![The ==HOME == Kit]()
The HOME Kit
Tissues, Rolls & Kitchen Towel Combo Box -
![The ==Kitchen== Choice]()
The Kitchen Choice
Pure happiness in your kitchen! -
![Best ==deal== ever]()
Best deal ever
Tissue & Roll Combo -
![The ==Panda== Edition - Bamboo paper #NAKED]()
The Panda Edition - Bamboo paper #NAKED
Wrapless, soft and sustainable bamboo paper -
![The ==Happy== Tissue]()
The Happy Tissue
It's not an issue with our tissue! -
![Our ==Little== One]()
Our Little One
The Good Roll 4 pack (Four times a 4-pack in one box)
We are The Good Roll
100% tree friendly and sustainable toilet paper: that’s how it should be. The Good roll is made from 100% recycled paper, without chlorine, colors and fragrances. Our packaging is plastic free. Also, our rolls contain twice as much paper.
We also invest 50% of our net profit in the construction of toilets in developing countries.
So, say BYE BYE to deforestation and hello to less water consumption and less CO2, among other things. Trees are for cuddling, not to end up as waste in your toilet. Our durable toilet paper is super soft, super strong and just as good for you as it is for your wallet!
We also invest 50% of our net profit in the construction of toilets in developing countries.
So, say BYE BYE to deforestation and hello to less water consumption and less CO2, among other things. Trees are for cuddling, not to end up as waste in your toilet. Our durable toilet paper is super soft, super strong and just as good for you as it is for your wallet!
Relax and take a look at this
If you're feeling overwhelmed by information, don't worry, just take a look at this video and you'll get all the information you need. Like what you see? We do, too!
Reviews
You don't have to believe us, this is what others think of The Good Roll:
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As a famous Dutch singer I only use the 3-layer toilet roll from The Good Roll. Good for me and good for the planet !!
![Henk Dissel]()
Henk Dissel
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Received as a gift for Sinterklaas / Christmas, very nice unpI have been trying out less plastic and sustainable products and bringing them into our lives for a while now. When I came across this I thought: perfect! It fits the bill, the paper around the rolls is nice and it is also good for the environment AND they build toilets in developing countries! What more could you ask for? Well, nothing really! :D (Nice detail: the papers can also be used as gift paper! :P)
![Christa, van der Laan]()
Christa, van der Laan
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Less waste, good quality! What does your butt need besides that? ;)
![Jacqueline, Blok-Singerling]()
Jacqueline, Blok-Singerling
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1 Roll lasts a long time and it's for a good cause too! Win win!
![Lisa, Annema]()
Lisa, Annema
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Fine quality, fun-loving company, very convenient to take a break during the holidays, and then build toilets where you need them. Top!
![Pauline, Assen]()
Pauline, Assen
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Wipes like a feather! Delicious and fine toilet paper, because of my and my daughter's skin disease we chose The Good Roll. No bleaching agents, no chemicals!
![Ellie, Wolphaartsdijk]()
Ellie, Wolphaartsdijk
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Ideal, fun and decorative. So nice that it is brought to your home! Don't have to think about anything anymore. I really like this!
![Inge, van der Feltz]()
Inge, van der Feltz
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Fair is fair: to market this product in this way is fantastic! You understand. I didn't really have time for this shit, but shit! Now I suddenly want climate-neutral poop too.
![Niels, Veek]()
Niels, Veek
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I have already been able to wrap several presents with the cheerful paper! Now the rolls, including the bag, have been taken to the campsite. Tomorrow morning we will wrap the fresh croissants in it!
![Tara, Krullaars van Hilten]()
Tara, Krullaars van Hilten
Henk Dissel
Christa, van der Laan
Jacqueline, Blok-Singerling
Lisa, Annema
Pauline, Assen
Ellie, Wolphaartsdijk
Inge, van der Feltz
Niels, Veek
Tara, Krullaars van Hilten
Our mission: Let's make the world less shitty
We are convinced that you can do a lot more with toilet paper than just wipe your bottom. All our products are made of environmentally-friendly raw materials and we donate 50% of our net profit to the building of sanitary facilities for those who need them.
We make serious impact
0
trees saved
tree saved
0
toilets built
toilet built
0
lives improved
live improved
More about our mission?
