Please sit down and brace yourself.

Every day some 270,000 trees are felled to produce toilet paper, yet still an incredible 2.3 billion people lack access to safe and clean toilets. That’s about 32% of the world’s total population! If you ask us, these are some alarming figures!

So alarming, in fact, that it inspired us to develop The Good Roll. A unique concept: selling sustainably produced toilet paper that tackles both problems at once, saving forests and providing clean toilets to those in need those who lack access to clean toilets. A concept that donates 50% of The Good Roll's net profits to support the building and maintenance of sanitary facilities in countries that lack basic access to good sanitation through The Good Roll Foundation and our partners… All while using 100% tree-friendly recycled paper! Currently, The Good Roll holds five active projects in Ghana and Uganda.


And to make The Good Roll even more attractive, is its super-soft, ethical, inexpensive, and luxurious designer rolls that can be delivered right to your doorstep in a colourful packaging that will surely brighten your day.

The Good Roll
Toilet paper that builds toilets.


The Good Roll is an initiative of Melle Schellekens and Sander de Klerk

In addition to being 100% environmentally-friendly, we also make a direct social contribution at our place of work.

That is why we have chosen to work with government-directed social workplaces for a part of our production process. In this way, The Good Roll offers work and guidance to more than 50 people that in some way or form have or had difficulty entering the labor market. For example, they may have a physical, mental or psychological disability. Or they might just have or had problems on the road we call life. These people are offered a chance to work in circumstances that work for them.

We firmly believe that everyone can make a valuable contribution, no matter how small, to The Good Roll.