Please sit down and take a good look at this.

Every day some 270,000 trees are felled to produce toilet paper, yet still an incredible 2.3 billion people do not have access to safe, clean toilets. That’s about 32% of the world’s total population! Alarming figures if you ask us.

So alarming, in fact, that they inspired us to develop The Good Roll. A unique concept in toilet paper that tackles both problems at once. A concept that uses 50% of net profits to support the building and improvement of sanitary facilities in developing countries through The Good Roll Foundation and our partners… All while using 100% tree-friendly recycled paper!

And to make it even more attractive, this super-soft, inexpensive, and luxurious designer roll can be delivered right to your doorstep in a colourful packaging that is sure to brighten your day.

The Good Roll
Toilet paper that builds toilets.


The Good Roll is an initiative of Melle Schellekens and Sander de Klerk

In addition to being 100% environmentally-friendly, we also want to make a direct social contribution where we work.

That is why we have chosen to work with government-directed social workplaces for a part of the production process. In this way we offer work and guidance to more than 50 people with a distance to the labor market. For example, they may have a physical, mental or psychological disability. Or they might just have (had) problems on the road of life. These people are offered a chance to work in circumstances that work for them.

Whatever the reason, we believe that everyone has value if he or she wants to work.