Please sit down and brace yourself.

We are The Good Roll. Our toilet paper is new and unique. Made from 100% recycled paper. Our mission: Safe and clean toilets for everyone! That is why we use 50% of our net profit for the construction of toilets in various countries in Africa.

The Good Roll originated from a collective frustration. There are 2.3 billion people worldwide who do not have access to safe and clean toilets, this is about 32% (!) Of the world's population. In addition, 270,000 trees are cut down every day for the production of toilet paper.

Shocking figures if you ask us. So shocking that they inspired us to develop The Good Roll; an initiative with which we want to tackle both problems. A unique Dutch win-win concept: a 100% tree-friendly toilet roll, made from recycled paper, with which we, in collaboration with our foundation & Simavi, want to use part of our proceeds to give as many people as possible access to safe and clean toilets. 

The Good Roll
Toilet paper that builds toilets.

In addition to being 100% environmentally-friendly, we also make a direct social contribution at our place of work.

That is why we have chosen to work with government-directed social workplaces for a part of our production process. In this way, The Good Roll offers work and guidance to more than 50 people that in some way or form have or had difficulty entering the labor market. For example, they may have a physical, mental or psychological disability. Or they might just have or had problems on the road we call life. These people are offered a chance to work in circumstances that work for them.

We firmly believe that everyone can make a valuable contribution, no matter how small, to The Good Roll.