Please sit down and brace yourself.
We are The Good Roll. Our toilet paper is new and unique. Made from 100% recycled paper. Our mission: Safe and clean toilets for everyone! That is why we use 50% of our net profit for the construction of toilets in various countries in Africa.
The Good Roll originated from a collective frustration. There are 2.3 billion people worldwide who do not have access to safe and clean toilets, this is about 32% (!) Of the world's population. In addition, 270,000 trees are cut down every day for the production of toilet paper.
Shocking figures if you ask us. So shocking that they inspired us to develop The Good Roll; an initiative with which we want to tackle both problems. A unique Dutch win-win concept: a 100% tree-friendly toilet roll, made from recycled paper, with which we, in collaboration with our foundation & Simavi, want to use part of our proceeds to give as many people as possible access to safe and clean toilets. The Good Roll Toilet paper that builds toilets.