The Good Roll loves happy people! Of course it’s our aim to satisfy everyone. Any questions? Please check our FAQ page first.

If your question isn’t on our list, or if you aren’t satisfied with any of our products, please let us know. You can reach us 5 days per week via email or Facebook Messenger and we always respond to a question or comment within 24 hours. 
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Contact information

Goodroll B.V.
Flevolaan 60b
1382JZ Weesp
+31 (0)29 478 56 86
[email protected]

KvK-nummer: 68000650
BTW-nummer: NL857260479B01

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  • Points of sale
  • Jobs
  • Nope! Our paper has a relief job on the sides ("knurling" for the connoisseurs among us), which serves for layer adhesion. This is done with a water-based liquid, so no glue is used to hold the layers together!
  • That's annoying! But you probably received it anyway, but it ended up in your spam box. We don't like it, but unfortunately it happens sometimes. If you don't find it there? Please contact us via [email protected]
  • The shipping costs are:

    The Netherlands: €3,95
    Germany: €5,95
    Belgium: €4,95
    France: €5,95
    Austria: €5,95
    United Kingdom: €6,95

    Indeed, this applies per sent package or product not per order.
  • The legal guarantee applies to our products. Legal guarantee means that a product is or must do what the consumer can reasonably expect from it. A factory warranty also applies to some products. This warranty does not affect the legal warranty.
  • Despite its simple use, toilet paper options are seemingly endless: First you need to decide what ply you want, if you want a scented roll, a quilted roll or one with prints on it. Then there are the sustainability claims: recycled vs virgin paper or bamboo, biodegradable, chlorine-free...

    Virgin vs recycled

    Where recycled toilet paper is made by re-using a variety of materials, virgin toilet paper has no recycled or alternative fibres. The bottom line (no pun intended) – look for recycled products. The process of recycling is less damaging to the environment and keeps waste out of landfill. However, paper can only be recycled four to six times before the fibres become too short and weak.That's why we only use paper in the last proces so there is no use left for it.... Then Wiping :)


    Yes, a growing (ha ha) number of brands are making toilet paper from bamboo instead of timber fibres. Bamboo is a fast-growing, very sustainable crop that's ubiquitous across Asia, so it's an environmentally friendly option, but just be aware that unlike the majority of traditional paper-based toilet tissue which is manufactured locally, the bamboo-based bog rolls are usually imported, so they have a higher carbon cost in transit. Also bamboo needs chemicals in the process and therefore its 9 out of 10 times less sustainable than a good recycled paper brand.

    We offer Bamboo paper that fits our sustainable demands but prefer our European recyceld paper....

    read more
  • At The Good Roll we strive for a 100% sustainable use of raw materials and the waste proces of these materials.

    An important part of this is Plastic. We believe that plastic is not necessarily bad, but it has a large part to do with the handling and processing thereof.

    Some of our products are delivered to our workshops and stored in plastic packaging. Because we repack the products in our boxes, we have a plastic waste stream. 

    This plastic is carefully separated by us and used for direct recycling. For example, new packaging is made from this. Because we as a company can properly supervise and control these flows, our customers do not have to do this themselves and their household can become more plastic by using our products.

    As a consumer, divorce is unfortunately still not very easy or does not end well.

    Partners: Environmental service Netherlands & Plastic Recycling Amsterdam
  • The Council for the Protection of Natural Raw Materials (NRDC) indicates that products made from recycled paper have a lower impact than products made from bamboo. Bamboo toilet paper is an alternative to regular toilet paper from fresh wood chips.

    Bamboo grows twenty times faster than the trees in the boreal forests, according to the Greenpeace report. In addition, paper towels made of bamboo provide thirty percent less greenhouse gas emissions than the same products made from wood chips.

    Our recycled paper consists only of 100% recycled raw materials and has the mega strict German eco label certificate: Der Blaeu Engel

    At The Good Roll, we therefore offer both products that help with our mission: Safe and clean toilets for everyone
  • The Good Roll is made from 100% recycled fibers. In the manufacturing process, the fibers are firstly cleaned and freed from ink. In order to achieve the high quality and whiteness of our recycled products, two bleaching stages - an oxidative with hydrogen peroxide and a reductive with sodium salt - are used during the paper processing process. Halogens such as fluorine, chlorine, bromine, iodine, astatine are not used during production. We are also pleased to inform you that all the plants are certified according to the strict environmental requirements of ISO 14001 and are certified for their energy management according to ISO 50001.
  • Our EU Eco label numbers:

    062981 - The Good Roll 2ply 8x400
    073771 - The Good Roll 3ply 8x250 
  • For the production of The Good Roll we work together with a reliable partner in Germany and the Netherlands. We have selected this partner with great care, extensive testing (and a lot of love) and they meet all strict criteria regarding the use of recycled paper and the EU Ecolabel certification. Only European recycled paper types are used for the production of our paper.
  • The delivery of The Good Roll is done by DHL. Once your order is placed, you will receive a track & trace code to track your order.
  • Our subscription is entirely free of obligation and can always be terminated immediately. So you are not attached to anything, but we're quite sure you'll never want to change this winning combination. By logging in to your account, you can change or cancel your subscription at any time. Do you need help, please contact us via [email protected]nl.

    Be aware to make seperate subscriptions for different products.
  • We deliver The Good Roll throughout Europe & Scandinavia, at your home (physical address required)
  • NL & BE -The majority of orders that arrive before 4:00 PM are delivered the next business day. Sometimes it might take a little longer, but your order is always delivered within 48 hours!

    Rest of EU & UK - 3 to 5 working days
  • Hell yes! If your order has left our warehouse, you will receive an email with a track & trace code from DHL. This gives you the most up-to-date delivery information of your package.
  • That's annoying! It is possible that your package was delivered while you were not at home. Then you have received a ticket from DHL with instructions to pick it up and your rolls are probably waiting at your neighbors. If this is not the case, do not send us a letter, but an e-mail ([email protected]nl, also saves paper :)) and we'll solve it!
  • That's obviously not the intention and we'll be happy to solve it quickly. Send an email to [email protected] and we will provide a solution.
  • Our toilet paper is made from 100% recycled paper. The "raw material" for this is collected paper from Europe, mainly consisting of magazine paper, packaging material and cardboard boxes. So don't cancel your Linda or Men's Health subscription! Our paper is also provided with the EU Ecolabel.
  • Absolutely. Just send an email to our B2B department: [email protected] and we will make a tailor-made proposal for you with direct insight of your possible impact by using our product.
  • We use wraps around every roll to keep our rolls moisture-free and hygienic. If we do have to make a wrapper, then we want to do the right thing in order to make it a sexy product. We're pretty sure your toilet will love it!
  • Nope! For a one-time order you only need to enter your address details and it is settled!
  • You can pay with iDeal, Credit Card, Bank Transfer, Paypal and Bitcoin.
  • Don't worry! Log in with your e-mail address and password and click on "Sent Orders". You can then view, download and frame all invoices of delivered orders (if desired).
  • Yes, check out site or the nearest store! Check our locations on the map.
  • That can happen, of course, so we do not worry about giving you a new one ;-). You can request a new password:

    • 1. Select "LOGIN" at the top right
    • 2. Then choose "Forgot Password" in the login screen.
    • 3. Then confirm by clicking on "Request new password".
    • 4. You will now receive a new password at the e-mail address with which you have registered.

    Pay attention! Sometimes this mail ends up inadvertently in your spam mailbox. So check it out!
  • We produce as locally as possible to minimize the impact on the environment. That means: Our paper is made from 100% Dutch collected recycled paper and is also made in the Netherlands. We do this in a modern production location that produces in as sustainable a manner as possible through the reuse of water and heat sources. In addition, we minimize unnecessary emissions through local production by reducing transport distances.
  • We are very transparent about this and this is confirmed our partner The Good Roll foundation & Simavi. All the reports will be published on our website.
  • With this we build the largest alpaca farm in the world! No, just kidding. The harder our business grows, the more we can invest in the construction of toilets and the greater our impact becomes. That is why we also choose to reinvest the majority of the remaining 50% in The Good Roll. This allows us to grow even faster, expand our team and further increase our impact. With this we want to show that a profit-for-purpose business model can be successful and inspire others to also make social impact!
  • Our toilet paper is 2x as long as usual, so it goes without saying a lot longer :). The actual use varies from person to person (for example, are you a folder or a propper?), But below we give a general guideline:

    1-2 persons: Every 12 weeks
    3-4 people: every 8 weeks
    5-6 people: every 4 weeks

    1-2 persons: Every 24 weeks
    3-4 people: Every 16 weeks
    5-6 people: every 8 weeks

    You can adjust your order frequency at any time and you will receive an email a week before your new delivery is scheduled to check if you are ready!
  • Of course! Follow the following simple step-by-step plan:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Change content of your next delivery"

  • If you are not ready for a next delivery of Good Rolls, follow this simple step-by-step plan:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Adjust frequency"
    • 5. Adjust the number of weeks until your desired delivery date appears

  • But of course! Follow the following simple step-by-step plan:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Pause subscription"

  • We can hardly imagine that you really want this, but of course it is very easy!

    We are as flexible as the skin of Marijke Helwegen, so you can adjust your subscription from once a week to once a year, without any obligation.

    If you are convinced that our subscription does not suit you, do the following:

    • 1. Log in with your e-mail address and password (top right: "LOGIN")
    • 2. Click on "My account"
    • 3. Click on "Your next deliveries"
    • 4. Click on "Stop" and confirm

    You will no longer automatically receive your stock of toilet paper at home.
  • Hell yes! Our wraps are extremely suitable to fully customize in your own house style and with your own message. In addition, we also have rolls without wraps and other formats for business customers. Contact us at [email protected]nl and we will make an appropriate proposal!
  • That's possible, they are made of 100% recycled paper and printed with bio ink, so you can just throw them away. But we would find it much more fun if you reuse them, for example as origami or gift wrapping. You go craftsmen!
  • Good news! We only use paper and cardboard in our product and its packaging, so all parts can be recycled. Think of the cardboard inside of the toilet roll, the wrapper and the box in which the rolls are packed. Bye bye plastic, happy recycling!
  • Oh yeah! We have various sizes of jumbo toilet rolls in our B2B range. Send a mail to [email protected]nl for a customized proposal.
  • Yes, if you were a large company, office or hotel! Then we will gladly make a customized proposal, and you will immediately see your positive impact on people, the environment and your wallet!

    Please email us at H[email protected]