The toilet paper from The Good Roll is 100% tree friendly & sustainable (EU Ecolabel). Our toilet paper also contains no chlorine, colors and fragrances, but that does not have to be at the expense of your wallet.

Besides the fact that toilet paper from The Good Roll is so durable and recycled, it is also a very good offer.

In general, many people are willing to pay a bit more for a sustainable option. Often this sustainable option simply costs a little more, but it is important to put a number of things into perspective.

It turns out that buying The Good Roll toilet paper ultimately ends up being cheaper than an average house brand 3-layer.



The Good Roll's plastic-free packaging contains double-thickness rolls and the roll has twice as many sheets as usual (400 vs. 200).

Although the price tag seems a bit more, it's really not so bad in comparison and it actually turns out to be very cheap. The Good Roll itself is cheaper than an average house brand 3-layer!! So that's a really good offer.

We also offer the option to take out a subscription, so you never have to run out of toilet paper again, and it's also extra advantageous. Would you rather take a look at your options?

Take a look in the shop!